Rosé isn’t just Provence’s most famous export—it’s part of the region’s identity. In fact, Provence is considered the birthplace of French wine. When the ancient Greeks settled in Massalia (modern-day Marseille) over 2,600 years ago, they brought grapevines and a winemaking tradition that produced pale, lightly colored wines. This style, created before the concept of prolonged skin contact, resembled what we now know as rosé.

Over the centuries, the Romans expanded vineyards across the region, recognizing the ideal climate—hot, dry summers and mild winters—and the influence of the Mediterranean Sea. Local grape varieties such as Grenache, Cinsault, Syrah, and Mourvèdre became the foundation for the crisp, aromatic rosés we know today.

By the Middle Ages, rosé was the wine of choice in Provence, enjoyed by nobility, monks, and farmers alike. Its refreshing character suited the sunny climate and paired effortlessly with the region’s olive oils, herbs, and seafood.

Today, Provence produces more rosé than any other region in France—over 80% of its wine output is pink. Far from being an afterthought, rosé here is made with the same care and craftsmanship as fine reds and whites. It’s a symbol of Provençal living: slow afternoons, long tables shaded by plane trees, and a glass that captures both sunshine and sea breeze.